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How It Works

How LogisticsGen Works

From an enquiry landing in your inbox to a customer getting an ETA on WhatsApp — here is the freight forwarding workflow LogisticsGen automates, and the operational problems it removes.

Operational Bottlenecks

Freight Forwarding Is Complex. Your Software Shouldn't Be.

Logistics operators face daily friction that slows down shipments and eats into profit margins.

Too Much Manual Work

Teams spend significant time re-entering the same shipment data into multiple spreadsheets, emails, and documents.

Scattered Information

Booking, customer, vendor, waybill, and billing data exist across separate isolated tools.

Slow Vendor Follow-ups

Operations teams spend hours repeatedly contacting carriers and vendors for rate sheets and container status.

Limited Visibility

Management lacks real-time visibility into active shipments, delayed containers, and pending payments.

Documentation Complexity

Handling Airway Bills (AWB), Bills of Lading (BOL), and customs clearance papers manually leads to costly errors.

Communication Overload

Endless email chains and messaging apps create operational bottlenecks and delayed customer updates.

Connected Operations

LogisticsGen AI Autonomous Workflow

Connects 5+ manual steps
1. AI Enquiry Auto-Parsed
2. AI Rate Selector Best Quote
3. Operations HAWB / BOL
4. AI OCR Reader Form Auto-Fill
5. Auto Billing PDF Invoice
6. WhatsApp Tracking Live ETA Updates
Traditional Process: Emails → Spreadsheets → Manual Calls → Re-Entry → Delays LogisticsGen AI: One automated, connected pipeline
AI Intelligence

AI Automation for Freight Forwarding

Less manual data entry. Enquiry parsing, vendor price ranking, and document OCR — each with an operator review step.

Shipment lifecycle timeline: enquiry, booking, in transit, customs and delivered, with automated WhatsApp status updates
Less retyping

1. Email & WhatsApp enquiry parsing

AI extracts origin, destination, weight, and volume from customer emails and messages and drafts a structured booking in LogisticsGen for an operator to confirm.

Email/WhatsApp → AI Parser → Structured Booking Entry
Protects margin

2. Vendor price ranking

Carrier rate sheets and vendor quotes are normalised and ranked by cost and transit time, so the best option is surfaced rather than searched for by hand.

Vendor quotes → normalise & rank → best option surfaced
OCR Document Reader

3. AI Document OCR & Auto-Field Filling

AI document readers scan Bills of Lading (BOL), Airway Bills (AWB), and Invoices—automatically populating database fields into LogisticsGen with high accuracy and a review step before commit.

PDF Invoice/BOL Scan → AI Vision Reader → Form Auto-Populated
Automated updates

4. Tracking & ETA alerts

LogisticsGen watches container track & trace feeds, flags likely delays, and sends templated WhatsApp status updates to customers — replacing manual status calls and emails.

Container Stream → AI ETA Predictor → WhatsApp Alert Sent

See LogisticsGen on your own shipments

Book a walkthrough with our engineering team, or explore the live product.

Book a Demo Visit logisticsgen.com